Service: Brand Identity - Web Design - Packaging & Product Design
We VOW to make a difference in the beauty industry.
Meet VOW Skin & Beauty. Everyone deserves beautiful skin, and we vow to include you. VOW has one goal, to make skincare & cosmetics accessible to everyone. We made a vow to never conform to any gender, racial or beauty stereotypes because we believe everyone deserves a seat at the VOW table.
VOW are true game changers of the industry, with strong values to include everyone within their brand. It was important to us to showcase those values throughout this brand. Targeted to both males & females of all ages, we opted for a clean & simple design. With modern san serif type & a colour palette that ranged from dark to light neutrals, to represent the wide range of skin tones in their products. For this brand the visual content is the true focus, working on campaigns that showcase an audience of all genders, races & skin types, to ensure that everyone feels represented within this brand to align with VOW's brand values & mission.
