Previously 'We Know Digital', we have made some changes. Going into a new chapter, we are now; ARKYEN!
We build brands with strategy & intention behind them. Focusing on crafting meaningful stories within your brand, and creating a true impact with your audience. Branding is a person's gut feeling about a company, therefore the story behind your business matters. Mixing strategic design & soulful storytelling, we help you boost your brand and make it stand out in a sea of businesses, bridging that gap between a customer's problem, and your business's unique solution for them. This covers both the strategic core of your branding and the visual identity.
On our journey to building powerful & premium brand identities, we start at the core, a strategy session.
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We like to dig deep and discover the true magic behind you & what you bring to the table. Building a brand, without a strategy, is how most businesses fail in the first 2 years. Being unclear as to why your brand exists & how it's perceived by your audience, hurts in the long run, A strategy workshop helps uncover all this meaning, and lay a foundation for your brand's future outputs.
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From an in-depth strategy session, we all gain clarity on what makes your brand stand out from the crowd, and how we can use those advantages in the design & implementation phases of all your brand touchpoints.
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We aim to define the core meanings, positionings and reasonings of your brand. The result is a powerful brand that your audience will trust.
Getting your brand to it's launch phase with confidence involves a strategic process of three main steps:
01 - Brand Strategy
Your strategy defines who your brand is & what it stands for, the tone of voice used, unique positioning in the market, target audiences & personas, mission, values, goals, gap analysis, the external & internal problems you can solve, the overall marketing strategy & action plan, and so much more. A strong brand strategy will be your go-to guide for your businesses future!
02 - Brand Identity
Your brand identity is the core element that makes up your brand, this is how your audience visually & verbally connects with your brand. On the visual front, we will cover the full logo suite including main logos, sub mark & brand marks, patterns, & logo variations, ensuring your logo is responsive across all touchpoints. We will also cover the typography, colour story, content & verbal identity/messaging for your brand.
03 - Brand Touchpoints
Your brand touchpoints are the big hitters of the story. These cover your audience's journey to interacting with your business. This can include your website, social media design & content, print collateral, packaging and more.
Brand Strategy
Brand Identity & Design
Supporting Visual identity
Packaging Design
Print Collateral Design & Print
Website Design & Development
Social Media Design & Motion Graphics