We build brands with strategy & intention behind them. Focusing on crafting meaningful stories within your brand, and creating a true impact with your audience. Branding is a person's gut feeling about a company, therefore the story behind your business matters. Mixing strategic design & soulful storytelling, we help you boost your brand and make it stand out in a sea of businesses, bridging that gap between a customer's problem, and your business's unique solution for them. This covers both the strategic core of your branding and the visual identity.
On our journey to building powerful & premium brand identities, we start at the core, a strategy session.
We like to dig deep and discover the true magic behind you & what you bring to the table. Building a brand, without a strategy, is how most businesses fail in the first 2 years. Being unclear as to why your brand exists & how it's perceived by your audience, hurts in the long run, A strategy workshop helps uncover all this meaning, and lay a foundation for your brand's future outputs.
From an in-depth strategy session, we all gain clarity on what makes your brand stand out from the crowd, and how we can use those advantages in the design & implementation phases of all your brand touchpoints.
We aim to define the core meanings, positionings and reasonings of your brand. The result is a powerful brand that your audience will trust.
Getting your brand to it's launch phase with confidence involves a strategic process of three main steps:
01 - Brand Strategy
Your strategy defines who your brand is & what it stands for, the tone of voice used, unique positioning in the market, target audiences & personas, mission, values, goals, gap analysis, the external & internal problems you can solve, the overall marketing strategy & action plan, and so much more. A strong brand strategy will be your go-to guide for your businesses future!
02 - Brand Identity
Your brand identity is the core element that makes up your brand, this is how your audience visually & verbally connects with your brand. On the visual front, we will cover the full logo suite including main logos, sub mark & brand marks, patterns, & logo variations, ensuring your logo is responsive across all touchpoints. We will also cover the typography, colour story, content & verbal identity/messaging for your brand.
03 - Brand Touchpoints
Your brand touchpoints are the big hitters of the story. These cover your audience's journey to interacting with your business. This can include your website, social media design & content, print collateral, packaging and more.
READY FOR THE NEXT STEP?
If you're interested in working with us, the next step is getting in touch below to fill out our inquiry form. From there, we will connect on a call to discuss how we could work together best!